![]() You own multiple brands and maintain separate businesses for each. ![]() Amazon lists the following as examples of legitimate business justifications… ![]() So what qualifies as a “legitimate business need”? As long as you are not creating an additional Amazon account because your other account is suspended (or at risk of being suspended), then you should be able to open up a second Amazon account. If any of your accounts are not in good standing, we may deactivate all of your selling accounts until all accounts are in good standing.” “You may only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing. Amazon’s statement in Seller Central is as follow… However, you may open a second selling account if you have a legitimate business need and all of your current accounts are in good standing. You can have multiple Amazon seller accounts if you have a “legitimate business need” for opening additional accounts. Amazon states “Selling Partners who have a legitimate business need can operate multiple Selling Accounts and do not require Amazon’s approval.
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